Overview
Objectives Included: - Developing an accessible color pallete - Develop cohesive materials - Develop a Drand Deck - Create a standard for designs for respective Learning Centers locations - Ensure locations specific brands catered to Users
Industry
UI/UX Design
Service
Brand Identity
Digital Design
Duration
6 months
The Challenge
Because UCLA Learning Centers served Users of many demographics, creating a brand identity that could truly connect to all student users using the space was an obstacle to overcome. Given many locations also contained different activities, differences in users proved difficult to establish a main brand deck and identity.
The Solution
Our solution was to utilize research methods like conducting informal interviews, and other methods like creating a persona to better create diverse identities for each space.
The Result
A collection of identities which are all united through basics like typography, color design, branding, and united elements.
