UCLA LC Rebrand

UCLA LC Rebrand

Client

Year

2023

As a supervisor at UCLA learning centers, I worked with other UX designers to develop an adaptable brand identity Learning Centers across locations .

As a supervisor at UCLA learning centers, I worked with other UX designers to develop an adaptable brand identity Learning Centers across locations .

Overview

Objectives Included: - Developing an accessible color pallete - Develop cohesive materials - Develop a Drand Deck - Create a standard for designs for respective Learning Centers locations - Ensure locations specific brands catered to Users

Industry

UI/UX Design

Service

Brand Identity

Digital Design

Duration

6 months

The Challenge

Because UCLA Learning Centers served Users of many demographics, creating a brand identity that could truly connect to all student users using the space was an obstacle to overcome. Given many locations also contained different activities, differences in users proved difficult to establish a main brand deck and identity.

The Solution

Our solution was to utilize research methods like conducting informal interviews, and other methods like creating a persona to better create diverse identities for each space.

The Result

A collection of identities which are all united through basics like typography, color design, branding, and united elements.

PORTFOLIO

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CHECK OUT SOME MORE

CHECK OUT SOME MORE

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